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” … an evolving, collaborative, and ultimately invaluable resource for action.”

Paul Kuttner, CulturalOrganizing.org

Doyle Canning

Doyle Canning was struck by a tear gas canister in the streets of Seattle in 1999, and has never been the same since. She is a creative strategist with a deep commitment to building broad-based movements for social justice and an ecological future. Doyle is a co-founder of the Center for Story-based Strategy (formerly known as smartMeme). She delivers training, coaching, facilitation and framing to high-impact networks who are taking on greedy corporations, corrupt politicians, racist laws and polluting policies. Doyle is co-author of Re:Imagining Change with Patrick Reinsborough. She lives with her husband in Boston, where she enjoys practicing yoga, cooking, and making music.

Contributed Modules

Theory: Framing

Contributed by and
January 21, 2014

In the words of media researcher Charlotte Ryan, “A frame is a thought organizer, highlighting certain events and facts as important, and rendering others invisible.” Framing a message correctly can make or break an entire campaign.

Principle: Think narratively

Contributed by and
June 5, 2012

Sometimes the best response to a powerful enemy is a powerful story.

Principle: Show, don’t tell

Contributed by , and
June 3, 2012

Use metaphor, visuals and action to show your message rather than falling into preaching, hectoring or otherwise telling your audience what to think.

Principle: Reframe

Contributed by and
June 2, 2012

The easiest way to win an argument is to redefine the terms of the debate.

Principle: Lead with sympathetic characters

Contributed by and
May 31, 2012

Good actions tell a good story; good stories revolve around sympathetic characters.

Theory: Points of intervention

Contributed by and
May 24, 2012

A point of intervention is a physical or conceptual place within a system where pressure can be put to disrupt its smooth functioning and push for change.

Theory: Narrative power analysis

Contributed by and
May 24, 2012

All power relations have a narrative dimension. Narrative power analysis is a systematic methodology for examining the stories that abet the powers that be in order to better challenge them.

Theory: Memes

Contributed by and
May 24, 2012

Memes (rhymes with “dreams”) are self-replicating units of cultural information that spread virally from mind to mind, network to network, generation to generation.

Tactic: Media-jacking

Contributed by , and
May 17, 2012

To undermine your opposition’s narrative by hijacking their event; to draw attention to your side of the story; to capitalize on your target’s media presence; to reframe an issue; to be a jackass.